hostess with the mostess: a recap of my event with vera bradley!

it was almost party time!!!! allison kim of @sweetstuffednyc and brittany jeffery of @itsbritsbatch arrived next to set up their respective dessert stations. allison’s donut/cookie hybrids are seriously addicting. some were stuffed with (vegan!) cookie butter, and others were stuffed with nutella. there was even a matcha/green tea flavored topping!!!! i brought a doggie bag home for my husband who was so excited to try them. brittany’s macaron station was equal parts delicious and beautiful!!! they were dusted with shimmer and came in rose & pistachio. she came prepared with the prettiest pastry stands that really added to the aesthetic of the event. i think i might have eaten ten of them… but who’s counting, right? adoro lei arrived next with champagne, orange juice, parfaits & fruit cups. we spent the remainder of our setup making mimosas while the #VBSoHo associates stuffed swag bags with beauty samples, water bottles, vera bradley stationary, and all of our business cards which was a really nice touch. none of this setup would have been possible, though, without my koyal wholesale collaboration! koyal wholesale is the world’s largest event-decor supply company who sponsored mini ‘loaf’ tins (the most adorable idea in lieu of plates) – balloons – mimosa flutes – and fun vintage paper straws! all of the decorations you see pictured are courtesy of koyal. working with them was a breeze, and decking out our space with their goods really helped to create a festive environment for the girls. after setup was complete, we opened the doors and the ladies started arriving. we spent the next two hours getting to know each other, talking about the nyc blogging world, picking each others brains, telling stories of how we met our significant others, and shopping vera bradley’s spring/summer line. check out (many!) images from the entire event, also taken by jacob goldberg photography!

i had such an amazing time at this event. i learned about how people got started, i met seasoned bloggers with big followings – as well as newer bloggers like myself – but we all have one thing in common: a love of fashion and a love of social media. in fact, every vendor that i brought on board for this event is someone i met through (or related to) social media. it was a lot of fun putting this plan into motion and turning an idea into a reality, which is truly the goal for everyone who’s doing what i do. when all was said and done, i took a lap around the store and picked something out for myself — this gorgeous ‘big sky backpack’ in gallatin golden tan.

many, many thanks to the team at vera bradley soho for inviting me to host this event. it was a huge success all around, and i had a blast! until next time!